i've purchased too many duff coats in my life
I spent five years searching for a genuinely long, beautifully made waterproof coat — and wasted plenty of money along the way.
Eventually, I found exactly what I’d been looking for.
That search became Longcoats: helping others discover stylish, full-length coats that are made for real British weather.
stylish weather protection
Stylish and effective — without compromise.
There are plenty of waterproof jackets. And plenty of changing robes repurposed as dog-walking, horse-riding and general outdoor coats.
But finding a properly waterproof, full-length coat that's designed as a coat — stylish, beautifully made and made to be worn anywhere — is surprisingly difficult.
That's what we went looking for.
A coat you can wear walking the dog, watching sport from the touchline, spending an evening at an outdoor theatre or simply heading into town when the forecast looks dreadful.
One coat. Proper protection. And something you'll actually enjoy wearing.
From Head to Boot
Most waterproof jackets solve only half the problem.
Your top half stays dry while rain runs off the bottom of the jacket and soaks your trousers.
A full-length coat gives you far more protection. Pair one of our longer coats with wellingtons or waterproof boots and you're protected from head to toe.
For many of us, that means something rather wonderful:
No more waterproof trousers.
Just grab your coat and go.
in Style
This matters too.
A waterproof coat should still look like a proper coat.
Our coats are stylish, beautifully made and designed to last. They're equally at home on a windswept coastal path or walking through town.
Wear one to watch the rugby. Wear it to the stables. Wear it walking the dog. Wear it to an outdoor concert or theatre performance when everyone else is nervously checking the clouds.
And when the rain stops, you're still wearing a good-looking coat.
For Her
For Him
How Longcoats Began
Longcoats started because Teresa and I couldn't find what we wanted.
We'd been soaked on dog walks, at Badminton Horse Trials, at the Minack Theatre, travelling between the Isles of Scilly and simply shopping in Truro.
We wanted long waterproof coats that actually covered our legs.
Search for a "long waterproof coat", though, and you'll discover that manufacturers have a rather flexible interpretation of the word long.
Many stopped halfway down the thigh.
I even spent a year wearing an Australian-style waxed drover's coat. It looked magnificent — particularly when I occasionally added a cowboy hat — but in strong winds it opened up and the rain still reached my trousers.
Eventually, we found the kind of coats we'd been searching for.
Long. Waterproof. Breathable. Stylish. Properly made.
That search ultimately became Longcoats.
Lightweight or Warm?
Different days call for different coats.
Some of our styles are lightweight and ideal for year-round wet-weather protection. Others add insulation for colder months.
We also offer styles that can be combined with fleeces (Lamorna* and Newlyn), giving you a versatile coat that can take you through much of the year.
What they have in common is proper length, weather protection and a cut that still looks like a coat rather than a piece of equipment.
*Excluding Lamorna Warm as this already has additional warmth.
"Living in Scotland and owning a dog means there are plenty of days I'm out in less than ideal conditions. I've gone down the route of buying cheaper rain and wind gear, but it was a false economy.
I finally decided to go long and it is the best decision I've made. This coat is, quite frankly, amazing. Beautiful, stylish, windproof, waterproof, and comfortable. I wish I'd have purchased this coat years ago. I would have saved myself money in the long run and enjoyed many of my dog walks more!"
C M Watson
You've Finally Found Your Long Coat
It took us five years to find ours.
If you're looking for something properly waterproof, genuinely long, beautifully made and stylish enough to wear anywhere, we hope we've made your search considerably shorter.
Julian & Teresa
Longcoats
